In the wake of the Civil War, a revolution is taking place on the backs of visionary entrepreneurs of industry. Before they become brand names, budding innovators like Henry Heinz, John and Will Kellogg, and C.W. Post push the limits of ingenuity to launch businesses that will revolutionize industry, and change the landscape of the nation forever.

A new breed of innovator rises up to expand American industry and push the limits of new technology; a father-and-son duo named Mars start on a path to challenge the chocolate throne.

As the Great Depression hits, the titans of food push the envelope of innovation to feed a hungry nation. Then WWII sees competing industrial empires joining the war effort in a united front to fuel the forces fighting for freedom abroad. And in Post-War America, visionaries like Harland Sanders, the McDonald brothers and Ray Kroc battle to revolutionize the restaurant industry, and pave the way for the golden age of the American dream.