Recent college graduate Sara De Roose, a rather unsightly good worker without any fashion-sense, auditions for the job -also coveted by the bitchy receptionist Britt Van Hove- of executive secretary in fashion enterprise Présence, to gentleman Simon Van Wyck, the successful commercial director above designer Marnix Standaardt, who just heard his father Léon Van Wyck is finally about to step down as director general (CEO) and leaves the choice of his succession to the board, which means the financial director Alexander de Lannoy, orphaned son of the other co-founder, is going to fight Simon for it. Helena de Lannoy, Alexander's sister and Simon's fiancée, insists the job goes to Britt, the devil she knows. Sarah accepts instead a lower, open job in the 'economaat', logistics clerks mainly in charge of office supplies, under office secretary Ellen; she tells former college friend Arne, who runs a pub, not her proud dad Hans, who would be terribly disappointed. Sara's first day is so horrible she almost chucked it in, despite some kindness shown by a few colleagues including the runner Thomas, but one glance at Simon, who would have been her direct boss, and is reluctant to accept Britt, changes her mind, whirling with girlish butterflies.

Now Sara has dragged drunk commercial director Simon from his Porsche just before it exploded after the fashion show, saving his life without serious injury so he can come to work the next morning, his father, CEO Léon who's about to step down, insists Simon must show his appreciation; when he learns Sara is a college graduate who wanted the executive assistant job, Simon decides to give her that job; as his fiancée Helena insists to keep Britt on, the compromise is to create as second EA job, but instead of sharing the office desk with Britt, Sara gets a glorified broom closet.

Simon doet Britt de leugen over de verleiding ontkrachten. Simon ontdekt dat Arne en Sara's vader weet hebben van Ecomoda. Simon gaat Arne opzoeken in de Chocolat. Koen dreigt Thomas af. Thomas probeert van Koen af te komen, Alexander ziet hen samen.