Jeff Goldblum sets out to investigate the multi-billion-dollar industry of SNEAKERS that’s transformed into an expansive phenomenon. His journey includes the basketball court, the country’s sneaker convention – Sneaker Con – and Adidas’ high-tech labs. Finally, he meets “The Shoe Surgeon” Dominic Ciambrone, who makes a customized sneaker fit for Jeff’s feet only.

Jeff Goldblum takes his taste buds on a delectable trip within the world of ICE CREAM! He forages for ingredients in the wild and serves the treat from a van at the Las Vegas Rockabilly Festival. Jeff’s curiosity also introduces him to the legendary Ben & Jerry. He discovers a deep connection between humans and food and the power of nostalgia at an ice-cream social aboard a US Navy aircraft carrier.

Jeff Goldblum gets under the skin of the TATTOO community and discovers a world of passionate artists, deep history and eccentric personalities. He spends a day at one of the largest tattoo conventions in the world; meets a Hawaiian tattoo master who saved an ancient tradition; and learns the power of “smart tattoos.” Jeff drops in on Pittsburgh’s “Jeff Goldblum Day,” where devoted fans celebrate Jeff with themed tattoos, and to their surprise and delight, he takes up the needle himself.

Jeff Goldblum slips into the tight-fitting world of DENIM to explore its transformation from a workman's uniform to an empowering statement of identity. He adventures down abandoned mine shafts with "Indiana Jeans;" seeks out vintage denim at America's biggest flea market; and joins Texan denim-clad line dancers all while he uncovers the fascinating history of the garment that took over the world.

Jeff Goldblum embarks on a mouth-watering tour of all things BBQ and discovers a whole new subculture and language behind this primordial culinary tradition. He joins the BBQ Pit Boys for a Connecticut cookout and visits a cutting-edge farm facility to learn about an unusual meat alternative –insects! Jeff then puts his new skills to the test as his grills up a July 4th feast.

Jeff Goldblum plugs into the world of GAMING as he discovers that video games are far more than a mindless past time. From the high-octane world of e-sports to game-design sound engineering and Live Action Role Roleplay (LARP), Jeff witnesses how gaming can be a vehicle for empathy, cooperation, and confidence-building, which has an impact far beyond the virtual sphere.

Jeff Goldblum pedals through the world of BIKES as he investigates this transportation transformation and the future of mobility. From witnessing jaw-dropping stunts of BMX riders to visiting the cutting-edge facilities of Specialized Bikes, Jeff investigates how this old mode of transport is heading in new directions. He commits himself to discover what bikes truly mean to their owners.

Jeff Goldblum rolls into the RV capital of the world to investigate the unique mode of transport and the lifestyle that goes with it. He witnesses the RV Summer Super Show; tours an RV manufacturing factory; and rides with a family who has chosen to live permanently on the road. Through it all, he ponders the conflict between our need for stability and desire to roam free.

Jeff Goldblum is buzzed about COFFEE as he learns the secrets behind its popularity and ubiquity. From driving cattle on the Texan plains to enjoying a late-night cup of Joe and meeting the brains behind ‘Latte Art,' Jeff delves into a drink that's becoming both an art and a science, while he also plays a crucial role in facilitating social interaction.

Jeff Goldblum faces the truth about COSMETICS and discovers that it is a vehicle for both embracing who you are or becoming someone else entirely. From taking a crash course on all things cosmetic and learning the spiritual meaning behind Native American face designs to getting groovy at a drag-queen show, Jeff gets to the root of why the world is crazy for COSMETICS.

Jeff Goldblum takes a dip into the world of POOLS and follows his curiosity about its impact and ability to break boundaries. Jeff’s journey includes experiencing an LA water park, an aqua-therapy center and NASA’s neutral buoyancy lab, where he discovers firsthand the unique qualities of water and our relationship to it. He even tries his hand at synchronized swim routines in the process.

Jeff learns all that glitters is ‘gold’ when he takes a shimmering journey to unveil the extravagant joy of JEWELRY, including a visit to the jewelry masters who craft custom gold-and-diamond-encrusted Grillz for wealthy celebrity clients. He also discovers how sparkles play a large role at an Indian wedding; visits the HQ of a diamond foundry; and gets swept up in a New Orleans street parade.