A countess leaves her dog a trust fund that lands in the hands of Maurizio Mian, her late son's friend, who thrusts the pooch into the media spotlight.

As Gunther enjoys meals from a private chef, Maurizio buys Madonna's mansion, equips it with cameras and enlists a bevy of models in a risqué experiment.

Shenanigans at the mansion draw complaints. The entourage moves to Italy, where Maurizio begins to experiment with genetically perfect pairings.

Maurizio finally reveals the truth about Gunther. Meanwhile, the dog's legacy falls into dangerous hands.