The students move in and give one-minute pitches about their businesses in the series premiere of this reality show in which 10 entrepreneurial young adults are mentored in how to launch a start-up.

The students must devise a new business idea within 36 hours.

The students are separated into teams and challenged to create a ``chain reaction'' machine; Keyonna has problems with her business and her teammates.

In “Bro’s & Bras,” it’s Evangelism Week, which teaches the students how to become experts at selling their brand. Tim puts everyone in yet another challenging situation when he sends them to San Francisco to sell men and women’s underwear to the many shoppers in Union Square.